Let’s be brutally honest: we are tired.
And not in that whimsical “oh I stayed up too late watching the moon” kind of way.
No — we’re dry-battery, empty-socket, my-soul-is-buffering kind of tired.
The kind of tired that comes not from physical exhaustion, but from chronic emotional overstimulation in a world that doesn't shut up.
We lie in bed, desperate to sleep, but instead we scroll, spiral, review our entire personality, and mentally redesign our lives.
We know we need rest.
We know we’re wrecking ourselves.
And yet… we can’t stop.
In fact, we’re doubling down.
Global searches for “how to sleep better” have skyrocketed, while the wellness industry keeps tossing us $90 sleep sprays and blue light glasses that make us look like depressed DJs.
According to market reports, the sleep tech industry alone is set to hit over $40 billion by 2027 — which is wild, considering most of us still wake up feeling like a dropped iPhone.