Let’s be real — coaching has a bit of a PR problem.
We've all seen those seminars where some guy gets down on one knee, spewing generic platitudes to a crowd hanging onto his every word. It's cringey, it’s cliché, and thanks to the rise of internet "gurus," the word coaching now triggers nothing but eyerolls and sarcastic memes.
It feels a lot like the whole positive thinking craze—cheap, overhyped, and designed to sell tickets to the masses.
And honestly, in today’s world, that’s not far off. Social media is overflowing with self-proclaimed coaches whose advice is about as deep as a motivational poster from 2005.
Their content? A buffet of WTF.
It’s not about the coach’s skills. It’s about your inner work.
Go ahead. Coach yourself. I dare you.