Youth Worship: The Oldest Cult
They say the fight against aging started back in Ancient Egypt—Cleopatra took milk baths to look sixteen.
In the 19th century, socialites summoned rejuvenation surgeons to their homes—minus the Instagram Stories.
Today, the global anti-aging market has blown past $60 billion (Statista, 2024).
But now it’s not just about creams and injections: it’s about biohacking, psychology, neuro-cosmetology, and “eternal youth” as the new secular religion.
Why is this hitting so hard right now? Because the cult of youth collided with the social media era: now we’re all living in an endless game show—“who can stay wrinkle-free the longest”—and we’re losing most of the time.
Anxiety Lines: Mind Over Mirror
Why has trying to stop time become almost a requirement for a “successful” life?
Psychologists have spent years talking about age anxiety—the rising fear of getting older.
Dr. Meg Jay (author of The Defining Decade) writes that people now see age not as a number, but as a marker of value: “You’re 30—why aren’t you a top manager and fluent in Mandarin by now?”
Social media cranks up the fear: every selfie gets compared to someone else’s “success” or flawless face.
Professor Beverly Daniel Tatum (Emory University) notes that youth-centrism distorts self-image: “Youth has become currency—and if you lose it, you turn invisible.”
Here’s the kicker: no procedure can save you from the inner voice that says, “You’re off-trend.”
The real joke? Even teens are afraid of “getting old” now. According to Pew Research Center (2023), 46% of millennials already feel anxious about aging.
This anxiety breaks your sense of self: you don’t know who you want to be, you only know who you don’t want to become.
Icons, Memes, and Filtered Dreams
All this hysteria has been in pop culture for a while:
Billie Eilish, at 22, is already tired of being a youth icon (“What Was I Made For?”), and Madonna is living proof that eternal youth can have some, let’s say, strange side effects (see: any of her recent videos).
Movies go even darker: take Death Becomes Her (1992), where the cult of youth is literally lethal—these heroines would rather die than age.
Shows like White Lotus or Euphoria turn age into a kind of capitalism: you’re either a perpetual teenager, or you’re out of the game.
Memes about “youthful faces, zero worries” last longer than the faces themselves—because we’re all playing an endless Instagram filter challenge.
Aging Out of the Algorithm
By 2025, the cult of eternal youth isn’t just an industry—it’s a new social norm.
It affects relationships: people are afraid of long-term commitment because they see themselves as “too old” or “not perfect enough.”
It stifles creativity: growing up = losing your edge, falling out of the trend cycle.
It destroys mental health: chronic age anxiety breeds depression, sleep problems, and a full-on addiction to cosmetic procedures (yes, this is now a real psychiatric diagnosis).
If we ignore it, we’ll end up with a society where getting older is a social crime—and no one wants to live past forty.
Trade Your Filter for a Life
What can you do?
Option one: delete Instagram and go live like the Dalai Lama.
Option two: admit we’re all scared of aging—but that fear ages us even faster.
Option three (our personal favorite): start seeing age not as a defect, but as a new level in the game.
Pro tip: once a week, swap your anti-aging cream for a long talk with friends, and trade your next TikTok filter for a reality check.
And if wrinkles still freak you out, just remember: every mask cracks eventually—might as well make it your own.